"At Aest/ethic, we want to see the beauty of the garments extended to the lives of the ones who make them, extended to the environment where they are made from. Here, sustainability and ethics are not traded for fashion but rather the three interweave in every part of each aspect. Forever enshrining the purest things the planet has to offer, we create timeless pieces for those who care about aesthetics, ethics and all earth foaming diversities. Constantly, consistently, continually incorporating all those values in every detailed aspect of each design, from the raw materials to the label and everything in between."
Lucie Azari - Founder, Designer and Creative Director
Born in 1997, Lucie studied fashion and luxury in Paris and London. She launched AEST/ETHIC LONDON in early 2021 with the desire to create a label in which fashion and nature are of the same essence.
Exploring the duality between simplicity and sophistication, timeless muted silhouettes and precious details come together in raw, organic and plant-dyed materials to be worn by conscious women, everyday day for years to come.
Aestethic is nurtured to be a meaningful brand. Every aspect of the brand were consciously considered to be the purest possible.
Truly achieving an ecosystem of true sustainability is a multifactorial recipe, not only focusing on a few aspects, the entire process needs to be clean. We design, develop, and manufacture into that premise.
This implies consciousness toward all the detailed elements of the entire supply chain, production processes, and product afterlife. Our aim is to create a cascade of sustainable practices that flows smoothly throughout.
Each piece is designed with high longevity, non- toxicity, resource efficiency, biodegradability and nature in mind.
Discover what sets us apart.